
ABOUT US
The storytellers union for cultural innovation and art of storytelling is an Non-Governmental and non-for-profit organization that tackles that art of storytelling in Morocco. Established in 2022 right after COVID-19 by a group of storytelling artists of the new generation in Marrakech with one purpose: STORYTELLING.
The name alludes to what the union works on:
Storytellers Union: An international hub and incubator for storytellers and storytelling projects. The union is a networking platform for storytelling around the world to discuss and put together cultural and artistic projects.
Cultural innovation: we believe that culture and tradition are a living moving thing. The core of our work in cultural production is nurturing and framing innovative ideas and putting them into practice
Art of Storytelling: Our world is storytelling and oral tradition in all its forms and shapes:
Storytelling brings the world together, it is an instrument for change and impact on individuals and communities alike.
The Storytellers Union strives to provide opportunities for artists to learn, network, exchange and perform as well as establishing a split cultural and artistic movement that focuses on strengthening the dynamics between artists and their communities in Marrakech and Morocco.




OUR OBJECTIVES:
– Promoting Marrakech as the storytelling heart of the world.
– Nurturing and incubating the next generation of storytellers.
– Raising awareness about storytelling.
– Creating a solid network of storytelling artists in Morocco and around the world.
– Creating and sustaining cultural projects between countries.
– Promoting peace and coexistence through storytelling art.
– Documenting and protecting the oral heritage and tradition in Morocco
OUR VALUES:
Core Values
COLLABORATION:
collaboration and co-creation is the starting point of all our projects
AWARENESS:
Cultural awareness is the heart of our actions and projects.
SUSTAINABILITY:
We aim to create sustainable actions and projects that goes hand in hand with the cultural vision in Morocco
Work Values
COLLABORATION:
collaboration and co-creation is the starting point of all our projects
AWARENESS:
Cultural awareness is the heart of our actions and projects.
SUSTAINABILITY:
We aim to create sustainable actions and projects that goes hand in hand with the cultural vision in Morocco

THE FOUNDER:
Zouhair Khaznaoui is a leading Moroccan storyteller and cultural innovator, co-founder and director of the Marrakech International Storytelling Festival, and holder of the Guinness World Record for the longest storytelling performance inhistory.


OUR NUMBERS:

Media Reach:
1.2b+
workshops:
406
Projects:
6
International Artists :
240
Moroccan Artists :
52
Social impact:
8361